Communication has established itself as a project success factor. Thanks to simple, synoptic and regular communication, your project makes sense to your employees. Improvisation is not acceptable. The communication plan is essential for building an effective strategy. It is also an important factor in involving personnel and reducing resistance to change.

The digital explosion has engendered new practices that require the reinvention of internal communications. The number of messages has multiplied enormously, including those from different world cultures. In this new environment, internal communication must capitalize on these dialogs, bringing consistency and the tools necessary to produce a new, more widely shared and more authentic message.

Cross-media, Transmedia storytelling… while employees become more impervious to internal messages and speak freely on social networks, internal communication is initiating a new approach: writing and promoting a corporate narrative.

Peer-to-peer exchanges are an opportunity to innovate within your systems and make your employees your best ambassadors, provided that you can find a system adapted to usages and aspirations, and can customize content and approaches.

The communication function now plays the role of an internal consultancy firm, supporting the corporate functions which have become content producers. From control to managing communications issued by others ... This new paradigm involves a change of posture and tools in order to guarantee content consistency in keeping with the real-life experience of employees.